No one is getting rich on the pricing model used at Thin Blue Line Coffee, but getting rich was not the reason for setting up this business. Helping law enforcement officers and their families is the core tenent that drives this site and the driving factor for the site's pricing model.
There are some product lines that promise to give 'all profits to charity.' Paul Newman's products come to mind. I think that is very admirable, but let's not forget that salaries are an expense that comes out before the profit is determined. So, a company could say they are donating all profits, but raise their own salary to the point that the profit is minimal if not non-existent. (For the record, I have no idea what they do at Newman's Own, the company that Paul Newman started.).
The donation model here at Thin Blue Line Coffee is simple, the donation is built into the price of the coffee and is treated as an expense, which is why we can state that if you buy one bag of coffee we donate X and if you buy 3 bags of coffee we donate 3X. The donation comes out BEFORE we make a profit so we donate no matter if we are profitable or not. That is our commitment.
Bottom line for you - by purchasing our coffee you ARE donating to a law enforcement charity!
If you're in law enforcement or a supporter of law enforcement, buying from us helps to keep this process going and you get to drink great coffee knowing you're doing something good for those who risk their lives everyday.
Trauma comes in many forms. Back in the day I was a member of my department's Barricaded Subject / Hostage Negotiation Team (BS/HNT), which in the below article they refer to as the "Special Response Team." I was called in to be part of my department's tactical response to the incident described below. I was "inner containment" and stationed in the hotel's lobby. I could clearly see the hostages and feel the concussion of the shots being fired by the hostage taker. The feeling of helplessness that overcame me seeing these poor people suffer while I sat only feet away waiting for a plan/decision to act I will never forget. Seeing my teammates and friends selflessly enter the bar while shots were being fired still haunts me. I didn't suffer anything near what the hostages did, but in hindsight I could've used help processing the event. That's what I hope I can accomplish with Thin Blue Line Coffee - raising funds for an organization that helps the forgotten officers get past the events that we all wish didn't happen.
Law enforcement is a job I know well, having served 18 years before retiring. It's a hard job that seems to get harder everyday. I have nothing but respect for those who serve and strive to do the right thing to protect others.
Unfortunately, not everyone who chooses a career in law enforcement makes it to retirement. I know I am one of the fortunate ones.
I started THIN BLUE LINE COFFEE with the purpose of helping the survivors of those who have fallen in the line of duty by donating a portion of each sale to the Concerns Of Police Survivors C.O.P.S. With each of us donating by purchasing coffee from this site, we are a powerful force of good and hope to those families who have given their all.
Let's do this!